CultureHead had an incredible beginning to the year with a productive first quarter in 2023. We were honoured to have the opportunity to provide training in digital marketing and audience development to the marketing team of one of Ireland’s leading arts centres. We had two major PR campaigns both important charitable projects, with one raising over €80,000. Additionally we launched a call out for visual artists who want to join us at the ArtLot Stage at this year’s Electric Picnic. Some highlights from the last months below are big thanks to our clients choosing to collaborate with us.
Digital Marketing Training Arts Organisation
In January we had the opportunity to work on a major training and development project with the Séamus Ennis Arts Centre. We had worked previously with the centre working on a public relations campaign last year for their Garden Party Festival. This time around we worked specifically on digital marketing training with their marketing manager. The course included upskilling in Paid Advertising across instagram and facebook; content marketing; Search Engine Optimisation and Social media management. It was wonderful to get the opportunity to work with the centre again and thanks to the Arts Council of Ireland for funding the project. For information on our training programmes see here.
Public Relations for Charity Event
In February we had the pleasure of working with Ceadogán Rugmakers on their “Island” Project. Ceadogán are known in Ireland as the creators of Ireland’s premier handmade artisan rugs. For this project, they united 12 of Ireland’s leading artists to design a one-off rug or wall hanging piece. The finished pieces went on display at the Hang Tough Contemporary gallery on Exchequer Street and following the exhibition, the artworks were auctioned off, with 50% of the profits from the sale going toward Peter McVerry Trust, in aid of the homeless, and the remainder to fund a regenerative project at the site of Ceadogán studios on Bannow Bay, Co. Wexford.
The project received widespread coverage in the National Press including features in the Irish Times, Irish Independent and Irish Examiner. RTE Nationwide visited the Ceadogán studios in Wexford to film a forthcoming feature for the programme and the organisers were interviewed on Newstalk 106.
Best of all, one of the rugs fetched €85K at auction. Making the project a huge success. Congrats to the Ceadogán team.
Public Relations for Charity Art Sale
In February, we jumped at the opportunity to work on Hang Tough Contemporary’s “Mystery Tube Sale”. We had previously worked with HTC on the highly successful Paipear exhibition last summer. This time around the project was in support of the Syria-Turkey humanitarian crisis following the dreadful earthquake that occurred. For just €50 members of the public were encouraged to support the initiative by purchasing a “mystery tube” containing a limited edition print by one of the gallery artists. The profits went straight towards providing crucial humanitarian support through the Irish Red Cross.
The project was a huge success with widespread coverage throughout the media.
Call Out For Artists
In March we launched a call out for “artists, creatives and visionaries” to be part of the ArtLot area at this year’s Electric Picnic Festival in September. Specifically we’re looking for walk around performers, installation makers, drag artists, mural painters and break dancers to help us create a magical experience for the festival patrons. We’re still accepting applications! If you’ve an interesting idea drop us an email artlotep(At)gmail.com
John Kenny is the founder of CultureHead one of Ireland’s leading communications agencies specialising in Public Relations, Digital Marketing and Training across the arts, entertainment and technology sectors.