TECHNOLOGY BRAND MARKETING
AUGMENTED AUDIO TECHNOLOGY
CultureHead was selected as the European partner for the launch of PEEX a new piece of augmented audio technology hardware backed by Sir Elton John. The brief was to maximise awareness for the new augmented audio device; to secure key pieces editorial across the technology and entertainment press; to introduce the brand to key influencers and industry stakeholders.
We anchored the product launch around Elton John's concert in Dublin's 3Arena and invited a number of influencers and key industry stakeholders to a Live VIP demo at the concert.
We introduced the product to some of Ireland's top technology correspondents securing interviews and editorial features across radio, print and online.
We leveraged Elton John's profile to secure interview features across the entertainment press. Each media placement included the brand's value proposition and Call to Action.
Key influencers & industry stakeholders were given Live Demo of product at Elton's concert at 3Arena
Irish Independent interview feature with brand COO
Feature on Pat Kenny Show Newstalk 106 and TodayFM Matt Cooper show
Interview feature in The Sunday Business Post
Widespread coverage across entertainment & tabloid press