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Entertainment Marketing

LAUNCH OF NEW MUSIC PROJECT
DAPHNE GUINNESS

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BRIEF

Fashion icon and musician Daphne Guinness selected CultureHead as one of the European partners for the launch of her new music project. The objective was to create a public relations campaign that would maximize awareness of Guinness’ new album and develop her brand as a musical artist. CultureHead ran the public relations campaign promoting the artists new single, new album and new video collaboration with artist David LaChapelle. 

APPROACH

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We broke the campaign down into a number of core elements identifying key opportunities for media placements.

We leveraged Daphne's profile as a fashion icon and muse as a springboard to create awareness of her new musical project within the entertainment and music press.

 

The project campaign was anchored across 4 distinct verticals: the single launch, the album launch, the David LaCahapelles music video collaborations and achieving radio airplay for the new album. 

CAMPAIGN HIGHIGHLIGHTS

  • Full page feature interview with Daphne in the Irish Independent.

  • Airplay across numerous Irish stations including RTÉ Radio ONE

  • Interview with Daphne Guinness and Dave Fanning RTÉ 2FM

 

  • Album reviewed in the Irish Independent & Hotpress

  • Interview and Feature on RTÉ Entertainment website