Buzzing to report another knockout quarter for Culturehead. Since our Second Quarter Report last July, we’ve taken on a new client managing their digital marketing channels. We worked on a number of large-scale national events including Culture Night Dublin and the Electric Picnic Festival. We worked on a major visual arts exhibition in a temporary environment and collaborated on the launch of a major new Irish Musical.
A huge thanks to our clients for trusting CultureHead with their projects and to all the wonderful creatives we got to work with over the last 3 months.
Some highlights from Q3 below:
Launch of Major Visual Arts Exhibition
In July we had the pleasure of working on Páipéar, a major visual arts exhibition that took place at the recently re-developed Central Plaza building on Dublin’s Dame Street. Our client was Hang Tough Contemporary and the brief was to maximize awareness of the event and position the exhibition within the media as one of key cultural events of the year.
Páipéar was a major success with widespread national coverage across the arts and entertainment press. Press highlights included video features on RTE news and The Irish Times.
As well as organising the press launch, CultureHead organised the media and key influencers to attend the opening night. The opening night was featured throughout the press becoming one of the most talked about social events of the summer.
Public Relations for National Event: Culture Night
In August we worked on the programme Launch of Culture Night Dublin. This was the second year the CultureHead were selected as the communications partner for the event which is coordinated by MOS Arts Management.
This year we held the programme launch at the Grand Canal Square in Dublin's Docklands.
The event involved a press call and ceremony featuring The Lord Mayor of Dublin Caroline Conroy, this year’s Culture Night Dublin Ambassador Nialler9, musician Tadhg and performers from Niki Collier's Children of Sir Live installation.
We were delighted with the response to the event: making afternoon news headlines on RTÉ Radio One followed by an interview with Maria Moynihan Lee, the national Co-ordinator of Culture Night and the Culture Night Dublin ambassador Nialler9.
RTÉ News sent Fergal O'Brien along to shoot the event which was later featured on the RTÉ One News.
Our photographer on the day was Julien Behal and his image of performer Vitor Bassi from Niki Collier's Children of Sir Installation made the front page of The Irish times the day following the launch...
Event Curation Electric Picnic Festival
After a two year break due to the Covid-19 pandemic we were thrilled to be back curating the Electric Picnic's ArtLot Stage 2022.
The programme for this year's area was better than ever and included performances across the weekend by Roe Byrne, Leah Moran, Shane Beirne, Tadhg, Calvin Hynes, Viscose, Pauric O Meara, Craig Cooney, The District, Sean Loyns, Ryan O'Shaughnessy, Sky Atlas, Harry Fennell, Kevin Neary, Big Sleep, DJ HIPPYHUN, DJ Sharpson and spoken word artist Phil Kenny.
Amongst the visual artists working in the area, renowned Dublin mural painter Kevin Bohan exhibited a large-scale solo exhibition of his new series of Rat paintings. Terrie O'Neil of Tonink Studios held workshops in screen printing and painting. Textile artist Rachel Maloney mobile Jelly Fish installations around the area.
Marketing for Musical Theatre
We were delighted this quarter to get to work on the marketing for a major new Irish Musical called “Sisters”. This was our second time collaborating on a project with the Mill Theatre Dundrum having previously worked with them on the production of Tír na nÓg
Sisters is set in 1971 against the backdrop of Catholic Ireland and the rise of the Irish Women’s Liberation Movement, the show revolves around the story of a young single mother, Bernadette Boland, shunned by her community, as she embarks on her journey toward self-empowerment.
The media launch picked up widespread coverage including print editorial in the Herald and Irish independent and The Irish Sun as well numerous features online.
As part of the photocall we created an instagram reel which received almost 8000 views.
Dublin Bus Activation
As part of the Culture Night project we held a photocall and syndicated a press release on behalf of the event's official transport partner Dublin bus.
To help Dublin’s culture vultures navigate the city on Culture Night, Dublin bus provided a number of free Culture Night Buses across 3 tailored routes, with onboard performances on the night.
The activation was very successful with numerous pieces of print editorial including lands in the Irish Independent, The Herald, The Sun, The Star and The Mirror.