Festival PR campaign results: Culture Date with Dublin 8 Festival
- 1 day ago
- 1 min read
We are proud to lead the PR campaign for one of Ireland’s most exciting cultural festivals, Culture Date with Dublin 8. The Dublin 8 festival is an initiative of Dublin City Council, led by curator Grace McEvoy. This annual event celebrates the history, heritage, and contemporary life of the Dublin 8 district.
This year's programme featured over 100 specially curated activities and included a special strand marking the 300th anniversary of Jonathan Swift's Gulliver’s Travels.
This was our seventh year collaborating with the festival on PR and marketing for the event. From a small local neighbourhood initiative, the festival has grown into one of the most talked-about cultural events in the country.
Results from this year's PR campaign include:
- 197 unique pieces of editorial across print, broadcast, and online
- 28.39 million potential reach
- €2.28 million Advertising Value Equivalency
Download the full festival PR campaign results here:
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