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Digital Marketing, Public Relations & Training: CultureHead Q1 2022 Highlights

After a tough two years for the creative industries, at CultureHead, we were deeply grateful to hit the ground running in January 2022 and to get the opportunity to provide digital marketing, public relations and training services to a host of new clients.

As Ireland emerged from the Covid-19 restrictions a fresh sense of energy and optimism swept across the arts and entertainment sectors.

Within the first quarter of 2022, we launched a festival, a film screening and a new gallery, we danced on a beach, worked on a play by one of our favourite playwrights and provided training to the marketing team of one of Ireland’s cultural institutions.

Check out some of our Q1 highlights below:

1. Training with the Butler Gallery

The Butler Gallery is one of Ireland’s leading cultural institutions. Located in the heart of Kilkenny City they have an awesome new gallery space that opened last year, with a beautiful new white-cube space for temporary exhibitions and a number of rooms that house the museum's collection of important Irish art. It was awesome to get the opportunity to collaborate with the current marketing managers of the Butler Gallery, to provide training and develop a digital marketing strategy for the museum. Check out more about our work with Butler Gallery here.

2. PR for Film Screening

“Aemi” stands for Artist experimental moving image and is a Dublin-based organisation that does incredible work supporting and exhibiting moving image works by artists and experimental filmmakers from both Ireland and further afield. In January we had the pleasure of collaborating with aemi in Public Relations for a screening they hosted in Dublin’s IFI. Titled ‘So, what did you do today?’ the screening was a series of short films selected and introduced by visual artist Isabel Nolan that happened to coincide with the end of Nolan’s show in Dublin’s Kerlin Gallery. Read more about our work with aemi here.

3. Launching New Music Festival

After a number of false starts due to the Covid-19 pandemic our fearless clients The Wild Roots Festival, finally got to announce the line-up for their inaugural festival. The Wild Roots Festival is a new family-friendly, music and outdoor adventure event taking place on the shores of Lough Gill, Co. Sligo during the June Bank Holiday weekend. As well as having the privilege of working on the marketing for this, it will be the first Irish music festival we will be attending in over 2 years! Read more about our Wild Roots festival launch here.

4. Public Relations Campaign for National Dance Tour

Ériu Dance Company, are one of Ireland’s leading dance organisations dedicated to promoting Irish dance (and pushing boundaries) as a living and ever-evolving tradition. Their artistic director Breandán de Gallaí was the former lead in Riverdance, so as you can imagine we were over the moon to get the opportunity to manage the PR campaign for Ériu’s new show “Walls Talk”. One of the highlights of the campaign was working on a photoshoot on Dollymount Strand with de Gallaí and his co-star Gina Boreham. The resulting images were iconic! And landed widespread coverage across the printed press.

5. Marketing Campaign for New Gallery

We were very excited to land a new client in the first quarter of 2022. Located in Dublin 1, The Horse is the latest addition to Dublin’s art scene. Established by artist Mathew Wilkinson the new space is dedicated to presenting exhibitions by underrepresented and international artists. Our first gig with The Horse involved creating a PR campaign for “The Drip” , a new series of works by Smart Ris the prominent Italian, Los Angeles-based, graffiti artist. We were delighted for the gallery to see the campaign pick up widespread coverage, including placements in the Irish Times, Irish Independent, The Gloss and Dublin Live.

6. PR for National Theatre Tour

With the absence of Live theatre for almost 2 years, we were delighted to get the opportunity to work on the public relations campaign for Halcyon Days, a show by one of our favourite playwrights Deirdre Kinahan. Starring Fair City regular Una Crawford O’Brien and actor Barry McGovern, known for his one-man Beckett performances, the show was directed by Joe Devlin of Directions Out Theatre Company and toured theatre venues up and down the country picking up widespread coverage and some awesome reviews. Read more about our work on Halcyon Days here.

John Kenny is the founder of CultureHead one of Ireland’s leading communications agencies specialising in Public Relations, Digital Marketing and Training across the arts, entertainment and technology sectors.


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