top of page

Everything You Need to Know About Influencer Marketing in Ireland

In Ireland, as in most countries, the power of celebrity endorsement is well known. If you can get a popular personality to talk about your product or service, their fans will take notice. However, getting celebrities to promote your brand can be expensive and difficult. In recent years, a new form of marketing has gained popularity among businesses in Ireland: influencer marketing. In this blog post, we will discuss what influencer marketing is, why brands are using it, the different types of influencers, and how much it costs to run an influencer marketing campaign in Ireland.

What is influencer marketing?

Influencer marketing involves leveraging relationships with influential people who have significant social media followings and use their platforms to promote brands. These influencers can be celebrities, industry experts, or simply everyday people with a large online following. This form of marketing allows brands to target specific audiences, increase brand awareness, and increase sales.

Now let’s look at why brands are using influencer marketing in Ireland. Brands are investing in influencer marketing because it helps to build credibility and trust with their target audience, as well as providing an opportunity to reach new audiences. Furthermore, research shows that consumers are more likely to engage with content posted by an influencer they trust.

Recent reports show that influencers in Ireland are becoming increasingly popular, with over a million people following Irish-based influencers on social media. This number is only set to rise as more and more brands begin to recognize the power of influencers.

When it comes to the different types of influencer marketing, there are a few key categories. Micro-influencers, who have between 1,000 and 10,000 followers, usually focus on niche topics that align with their own interests or lifestyle. Macro-influencers, who can have upwards of 100k+ followers, tend to be more general in their content creation and are the most well known in the industry. Finally, nano-influencers, who typically have fewer than 1,000 followers, tend to be more engaged with their audience and are seen as highly trustworthy voices.

Recent reports from business intelligence company Statista in 2020 show that Irish brands spent €3.3 million on influencer marketing campaigns last year. This number is expected to rise again in 2021 as the trend of influencer marketing shows no signs of slowing down.

So how much does a successful influencer campaign cost? That depends on several factors, such as the size and scope of the campaign, the type of influencers involved and their reach, as well as any additional services that may be required. Generally speaking, influencers can charge anywhere from €50 to thousands of euros per post depending on their reach and engagement.

If you’re a brand looking to take advantage of the power of influencers in Ireland, then it’s important to understand the different types of influencer marketing that are available. Micro-influencers, for instance, have smaller but more engaged audiences which makes them ideal for campaigns targeting a specific niche. And if you’re looking to reach a wider audience then macro-influencers may be the best option.

Recent reports show that influencer marketing is becoming increasingly popular in Ireland and with good reason. Not only does it provide brands with a cost-effective form of advertising, but it’s also highly targeted and can drive real results for those willing to invest in it.

How much does an influencer marketing campaign cost in Ireland?

Well, it depends on the size, scope, and duration of the campaign as well as the type of influencers you are looking to use. Generally speaking, micro-influencers tend to be more affordable than macro-influencers, who may charge a premium for their services. That said, the ROI for both types of influencer can be impressive and well worth the cost.

Ultimately, if you’re considering using influencers in your marketing campaigns, it’s important to research the different types of influencers available, create a clear budget, and determine how long you plan on running the campaign. With that said, influencers can provide an invaluable way for brands in Ireland to reach their target audience in effective and impactful ways. So don’t wait any longer—get out there and start building relationships with influencers today!

Thinking of an influencer marketing campaign? CultureHead is one of Ireland's leading communications agencies specifically providing services to the arts, entertainment and technology sectors. We provide digital marketing and public relations campaigns on behalf of some of Ireland's top creative organisations. For help telling your story request our Rate Card.


bottom of page