CASE STUDY: Marketing for TV3 Documentary 'The 4th Act' by Bread & Circus Films

Public Relations Film Ireland

Client:

Bread & Circus Films

The Brief:

To maximise media exposure for the company's new documentary 'The 4th Act' prior to its screening on TV3.  

The Story:

A contentious new documentary “The 4th Act” to air on TV3 Friday March 30th 11pm will highlight the failures and shortcomings of the Ballymun Regeneration Project. The Ballymun Regeneration project was declared officially complete in November 2013. At a cost to the state of over €1 billion euro, it was the largest urban redevelopment project in Europe at the time. The documentary tells the story of the regeneration of Ballymun through the eyes of the community itself.

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THE Sunday Times

REVIEW By Liam Fay

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