CASE STUDY:
Festival Marketing | Public Relations (PR)
Jonathan Swift Festival
Festival Marketing & Public Relations (PR) Ireland
Client:
Jonathan Swift Festival / Saint Patrick's Cathedral
The Brief:
To maximise media exposure for the annual Jonathan Swift Festival
The Story:
Jonathan Swift Festival 2018 is an initiative of Saint Patrick’s Cathedral and is supported by Failte Ireland, Dublin City Council and Dublin UNESCO City of Literature. Taking place across the city in multiple venues, programme highlights include comedy, musicals, spoken word, beer tasting sessions and tours. Never one to shy away from controversy, Swift's boldness and satire is explored in-depth throughout a number of debates and public discussions taking place as part of the festival.
Our Results
The Irish Independent Feature
"Tommy Tiernan to host an evening with Roddy Doyle at
St Patrick's Cathedral"
"Tommy Tiernan will host an evening with the legendary Roddy Doyle for a special charity
event in November....
"Ireland's top comedian explore the author's use of satire and comedy to champion outsider voices in Irish society with the man himself on Thursday November 29 at 8pm and all proceeds from the night will be donated to Fighting Words"
HOTPRESS
Feature
"Among this year's highlights, beloved author and filmmaker, Roddy Doyle, will join one of Ireland's best comedians, Tommy Tiernan, in conversation in Saint Patrick's Cathedral on Thursday, November 29th, while Dave McSavage is set to host comedy event "Swift Laughs" in Dublin's Smock Alley Theatre on Friday, November 30th"
LOVIN DUBLIN
"Tommy Tiernan And Roddy Doyle Will Team Up For A New Dublin Show This Winter"
"Taking place in the stunning surrounds of St. Patrick's Cathedral on Thursday November 29, the unique event will be a celebration of Doyle's work and 'explore his use of satire and comedy to champion outsider voices in Ireland."
HOTPRESS
"Dave McSavage will host a unique comedy line-up this winter in celebration of Ireland's legendary satirist, Jonathan Swift"
“It’s Jonathan Swift’s birthday party and everyone is invited! Swift is most famous for using satire and comedy to poke fun and challenge those in power, we hope to tickle a few funny bones while ruffling a few feathers all in one go,” McSavage said in advance of the event"
The Journal
"...Celebrating the accomplishments of one of Ireland’s most treasured authors, this year’s festival welcomes a number of creative bodies and cultural institutions, including EPIC The Irish Emigration Museum and The Irish Film Institute..."
RTE CULTURE
"Coordinator Dr Sarah Cleary previews this year's Jonathan Swift Festival, celebrating the life and times of the legendary Anglo-Irish satirist, essayist, political pamphleteer poet and cleric, whose 1726 novel Gulliver's Travels has guaranteed him literary immortality"
VIRGIN MEDIA TELEVISION
Musician Jerry Fish discussed the Jonathan Swift Festival and his concert with Dave Rudden in Saint Patrick's Cathedral on The Six
O'Clock Show VIRGIN MEDIA (TV3)
SUNDAY BUSINESS POST
"...Next week sees the arrival of the Jonathan Swift Festival to a number of venues across Dublin..."
Taking place in St Patrick’s Cathedral, Ireland’s top comedian is hosting the bestselling author and screenwriter to celebrate Doyle’s work and the use of satire and comedy to champion ‘outsider’ voices in Irish society.
The event will celebrate the unique power of Irish comedy and coincides with the release of Roddy’s first film in over 17 years, Rosie, which will shine a light on Ireland’s current homeless crisis.
THE IRISH TIMES
"Ahead of this week’s Jonathan Swift Festival, Dave Rudden on passing on Swift’s legacy"
"Jonathan Swift’s work is inseparable from the culture and society in which he wrote. He championed the rights of poor clergymen while serving as a minister in Kilroot, Co Antrim. He simultaneously disparaged and satirised Christianity, democracy, the rich, the English and the Irish, showed compassion for the poor, wrote beautiful poetry and described his aim in life in a letter to Alexander Pope as “to vex the world rather than divert it”.
THE SUN
THE STAR
THE MIRROR
"Taking place in St Patrick’s Cathedral, Ireland’s top comedian is hosting the bestselling author and screenwriter to celebrate Doyle’s work and the use of satire and comedy to champion ‘outsider’ voices in Irish society.
The event will celebrate the unique power of Irish comedy and coincides with the release of Roddy’s first film in over 17 years, Rosie, which will shine a light on Ireland’s current homeless crisis"
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THE IRISH TIMES
The “genius” of Irish Times satirist Martyn Turner was hailed at the launch of an exhibition of his work over the past four decades.
This retrospective looks at his work under a number of themed headings from society to politics.
Speaking at the launch, historian Prof Diarmuid Ferriter said: “We can trust Martyn to get to the bone, to signpost the trouble we are storing up and continue to store up, we can trust Martyn to give us a boot up the transom.”